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By: John Trout
Are you aware of how vitally important and valuable CONTENT
is to your online business? In fact, content can do more to build your business
and profits than just about any other resource or service available.
Following is a list of 5 key ways that content can help build your traffic,
subscribers, and customers starting today!...
1. Boost your search engine ranking and daily visitor count by posting keyword
rich articles and content on your web-site. For example, if your business
involves offering products and services related to fitness, posting fitness
related articles and content will attract unlimited prospective customers on a
regular basis!
2. Generate double or even triple the number of newsletter subscribers you do
currently, simply by offering content in the form of "special reports"
or manuals as bonuses for subscribing to your publication. People love freebies,
so give them what they want and watch as your results increase!
3. Create an automated cashflow by using content to
formulate multi-part email training courses with related web-site or affiliate
links "sprinkled" throughout each course. Use an autoresponder service
to automate the delivery of your training course (such as a 5 part training
course delivered over a 5 day period).
Training courses can also serve as excellent bonus offers for your prospective
newsletter subscribers.
4. One of the most important keys to a successful online business is not JUST
having a list of mailing list or newsletter subscribers... It's about building a
trusting relationship with your subscribers (ie, "cultivating" your
list)...
By sending informative articles (content) to your list on a regular basis you
will establish yourself as an expert on your topic of business, as well as gain
the trust of your subscribers over time. As a result, your subscribers will be
EAGER to take advantage of your "paid" product and service offers.
(Just make sure that you NEVER take advantage of the relationship you develop
with your list by offering products or services of poor quality just to make a
quick buck!)
If there is one "constant" in Internet marketing, it's this: A
cultivated list of subscribers is as good as money in the bank. Write that down
and never forget it!
5. Another excellent way to generate no cost traffic is by
submitting ready-made articles to "content hungry" web-site and
newsletter publishers with your "resource box" attached. A resource
box is nothing more than a little 3-6 line "bio" about you and/or your
web-site - including a link to your site (or even instructions on how to
subscribe to your newsletter)...
When submitting or offering your article(s) for reprint purposes, just make sure
to specify that each article is to be reprinted "as is" with your
resource box attached.
...Even one article can go a LONG way towards generating no cost traffic and
visitors for you. Just imagine your article being sent out to a newsletter
subscriber base of 100,000 individuals - many of whom will be reading YOUR
included resource box and clicking on your URL to learn more about what you have
to offer!
Well there you have it, 5 sure ways to build your online business exponentially
with the help of articles and content...
With the declining effectiveness of many of the online advertising methods that
we've relied on in past years, content is only strengthening its position as the
ultimate KEY to generating unlimited traffic, subscribers, and customers!
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