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We recently discovered an interesting trick to boost web site sales. Put an
email box right below the offer for your product or service. Place it just below
the button people need to click to order.
Your box should say "Would you like more information? Put your email
address in the box and we will send it to you." Have the form trigger a
three message autoresponder.
Each message should tell the customer more about your offer, the benefits it
can bring them, and other helpful information.
This method works. We found almost half of those who asked for more
information soon purchased the product or service.
Only about 10% of us are true impulse buyers. Yet most web sites focus on
getting the visitor to buy, now. On the contrary, most people need time to
consider a purchase before they will enter their credit card information.
A brief series of autoresponder messages arriving one each day is a terrific
way to keep prospects interested and thinking about you.
Include links to your site and to the specific page that feature the offer.
In most email programs, putting http:// before your URL turns it into a live
link customers can click.
Kevin Nunley provides marketing and copy writing. Read all his free tips at
http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)253-4536.
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