| by John Trout
The Internet offers many means of
affordable marketing, often with full-color imagery to go along
with text. And multimedia components add some spice to the mix
and increase online visitors and purchases. Here are some top
Internet marketing techniques to help increase your sales and
income.
1. DIRECTORY - Create your own
directory on a specific industry topic, placing your own ad or
banner along the top. Then invite others to add their website
links via a link exchange program, listing themselves in your
directory. This will result in lots of free advertising for you
as your directory expands with links across the World Wide Web.
Enter “link exchange software” into your favorite search
engine for help with setup.
2. TEACH A COURSE – Write out a simple step-by-step
instructional class in your area of expertise. Then break it up
into smaller segments and set them up in an autoresponder as
email messages with your ads included at the top and / or bottom
of each message. Invite website visitors to sign up through on
online form or email subscription address offered through the
autoresponder service. Then as people sign up, they will learn
more about you and your products and services.
3. EZINE EBOOK – Forget about small daily or weekly ezines.
Try publishing one large monthly e-zine as an e-book format,
preferably an Adobe .pdf file. Include a large number of
articles with each issue and regularly featured areas like
inspirational quotes, industry tips, favorite sites and advice
from the pros. Also insert full-color graphics, multimedia
components like audio file links, if you like, and ads. Then you
can charge a monthly rate, with an annual discounted package
purchase, and sell advertising spots.
4. TIP OF THE DAY – Set up your own Tip of the Day targeting
your own area of expertise, relating to your own products and
services. You can set it up on your website in a targeted box,
via autoresponder, a blog, an RSS feed, an audio file or others
means of communication. Add your own ad along with your tip for
whichever product or service you want to target or maybe even
your own online store for all. This will gently remind your
target audience where to go to learn more.
In summary, by using Internet
Marketing techniques customized to fit your own products and
services, you can reach out and increase your website traffic
and purchase opportunities. Internet marketing can mean a more
affordable way to grow your business.
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